How to Make Money Blogging (The Actionable Guide for 2020)

make money blogging

It sounds so easy. Start your blog. Make money blogging. Be your own boss and travel wherever the hell you want to!

If you’ve ever started a blog and tried to grow it into a money-making machine, you understand how exhausting that is. How arduous it is to consistently write, entice new readers, and come up with successful ways to make money out of it!

When you are just starting out with your blog, it may well appear to be one of the most difficult and frustrating tasks. With so much info to consume and methods to digest, how is that anybody can find the time to not only grasp the art of running a blog itself but also that of driving a significant number of visitors?

We all know running a blog is not an altruistic pursuit. People need their words to be seen and shared. They wish to gain the respect of the crowd and increase the authority in their respective niche. However, clearly, it is not quite that easy. Not only is it a difficult task to drive traffic to a blog, but it’s also arduous to convert the traffic that you do receive.

So, what exactly is the problem faced by bloggers? Most folks ignore the fundamentals of online marketing when trying to earn any semblance of revenue from their blogs. When you fail to pay heed to the fundamentals, you will find it excruciatingly difficult to earn anything. But if you go about it the proper approach, you will definitely profit in the long term.

Don’t fear, help is here! If you’ve been dreaming about turning your blog into a business, here are the 10 proven ways to make money blogging in 2020 and beyond. While most methods require you to have thousands and thousands of readers, these strategies could work even in case you have a smaller audience.

5 Universal Laws to Make Money Blogging

Before jumping to the various ways to make money blogging, let me just quickly cover the five changeless laws of blogging. Whether you just started a blog or you have had it for some time now, if you pay heed to these tips, you will succeed in time. Ignore these, and you will find it practically impossible to make any money from your blog.

Laws to make money blogging

1. Focus

Blogging needs a good focus. You must have a particular niche or area of interest that you write about repeatedly. Try to not go for everything under the sky. You’ll discover that veering off on tangents will make you lose your core audience. People want to visit a blog and keep revisiting it because it fulfills a necessity for them. That can only happen if you stay focused and on-topic. 

2. Quality

People assume that running a blog is about pushing out an endless amount of content material. But it doesn’t work if it is thin content. Your content must be high-quality content- thorough, well-written, and based on trustworthy sources. Don’t compromise on quality in case you’re serious about monetizing your blog. Focus on writing SEO optimized content.

3. Value

Your blog must deliver value. What are you able to teach other folks about? What are you skilled at? Take the time to create valuable content. Create thorough tutorials and informative posts. Try to incorporate engaging things like videos, images, infographics, and other media to assist you in creating high-quality content. The number of sales is directly proportional to the engagement of users with your content. That is, the more people engage with your content, the more likely they are to purchase something from you. Value is a precursor to revenue in any industry, particularly in blogging. 

4. Engagement

How participating is your content? Does your blog incite folks to spend a lot of time reading posts, watching videos, for instance? Like I said above, the more individuals have interaction with your content, the more likely they’re going to buy something from you. Without engagement, there’s almost no scope of monetization.

Engaging content can be created by including images, videos, infographics, graphs, case studies, etc. in a well-written comprehensive post. Furthermore, the more engaging content you have, the more likely your readers are to share it with their friends or family on social media.

5. Authority

The more authority you have, the more likely you will succeed in blogging. For instance, if in case you have a large social media following and you decide to launch a blog, you’ll be able to drive traffic quickly. All you have to do is just write a few great posts and share them with your followers on social channels.

You can also approach them one on one and let them know how great your blog is and how it can help them. If you are able to give a good pitch, the chances are you’ll instantly follow a good loyal reader base. If you are skilled at something else or a best-selling author, for instance, you already have authority, all you have to do is leverage it. People will flock to read an expert or a famous writer talk about something they find useful.

Top 10 Ways to Make Money Blogging

While there are plenty of ways to make money blogging, there really are 10 core methods that will enable you to earn a healthy revenue from your efforts.

1. Affiliate marketing

One of the most popular strategies to make money blogging is to leverage affiliate marketing. This is very useful if you’re just starting out and you don’t have your own products or services to promote. You just need to create well-crafted content that aligns with whatever affiliate offers you intend to push out.

If you’ve ever seen a disclaimer on a blog that the author will receive a commission if you buy a product through the links on their page, this is an instance of affiliate marketing. It’s a technique where blog owners can promote services and products and earn a small share of income from every sale.

affiliate marketing

Affiliate marketing works best if you solely promote products that will benefit your readers — the ones you’d recommend even in case you weren’t getting paid. With that in mind, whenever you come across products, services, or apps you think your readers should know about, find out if the company has an affiliate program you may join.

Most affiliate programs are free to join. If you wish to sell consumer goods, you may want to consider beginning with Amazon.com. It offers a free affiliate program. Once you enroll, you generate a custom link to the product on Amazon. Then you place this link on your web site. Anytime somebody buys the product via the link on your website, you get money.

Once you have a loyal readership, affiliate marketing can be a great source of income. Affiliate marketing, without a doubt, is the best method for everyone to make money from blogging.

2. Advertisements

While most people might think that including some pay-per-click (PPC) advertisements can be an effective way to make money blogging. Well, this is a fallacy for the majority of the niche. Until and unless you have massive amounts of traffic thousands of visitors per day or more, the revenue will be marginal at best. The real revenue here doesn’t start until you cross about a few hundred thousand visitors per month.

advertisements on blog

However, you may directly provide ads space for rent on your blog as opposed to PPC ads. This eliminates any third-party vendor and you can directly negotiate with a prospective client. As long as the ads are within your specific niche, you can easily negotiate an amount that would be much more competitive than income from standard PPC ads. 

3. Email marketing

One of essentially the most highly effective methods for making money blogging is via email marketing. However, to be successful, you must build your email list. Whether you promote blog updates or create a lead magnet, utilize one of the more popular e-mail marketing platforms like Constant Contact, SendinBlue, Drip, ConvertKit, AWeber, GetResponse, InfusionSoft to implement the methods necessary to begin marketing through email.

email marketing

By building a strong bond and a connection with your readers, you may successfully generate a large sum of money through the course of marketing both your personal products and services together with affiliate offers. You can expect to generate roughly $1 per subscriber monthly.

4. Sell ebooks

Ebooks are, well, books but in electronic form. You can write ebooks on your own or hire some writers, to create it for you.

Ebooks provide a comparatively fast pathway for making money blogging. Develop an ebook that is aligned with the content of your blog. Non-fiction ebooks are comparatively easy to create, and in case you’re teaching a skill that many individuals struggle with, it is likely that the ebook will produce a wholesome revenue.

how to create and sell ebooks

Making money from ebooks isn’t automatic. You can’t just put some garbage worthless content in it and hope to profit. You must follow some best practices to make sure your ebook draws attention from readers and generate sales.

You can simply promote your ebook directly via your blog by creating engaging content that will draw folks in, then enticing them with your book. Furthermore, you can always build a sales funnel and sell your ebook on autopilot.

5. Sell Online courses

Selling digital online courses is another way you can make money blogging. It’s simpler than ever to create and sell courses online. Develop useful comprehensive courses that add an incredible amount of value and the rest will be smooth sailing. You can use a third-party platform like Udemy, Teachable, or Podia, or host it directly on your website.

Courses work great when it comes to technical skills like web development, web design, programming, digital marketing, graphic design, etc. But they also work in formats like finances, trading stocks, investing money, etc. Find what you are actually great at and do the due diligence before building your course

sell online course

Similar to coaching, online courses are a technique to leverage your knowledge and experience into revenue. The difference is that online courses can present passive scalable income. After the initial work of making a course, you may keep earning money as long as new students joining.

To get started, get a sense of what topics your current blog readers are inquisitive about or questions they’re scuffling with. You might additionally conduct simple market analysis to find out what your target audience is focused on. With these topics in mind, develop an in-depth course that gives a solution to your blog readers.

6. Sell digital products

Creating digital products is a good way to make money blogging. You can successfully promote any type of digital information product on your blog as long as it is relevant in the context of your content. You can build a webinar to market your product and deliver them via a member’s area or by different downloadable means.

digital products to sell

Digital products have certain advantages as compared to traditional products that make them uniquely attractive to sell:

  • Low overhead costs: No inventory management or shipping costs.
  • Extremely lucrative profits: There are no recurring costs of restocking goods, so you retain the majority of profits.
  • Potential to automate: Orders can be delivered instantly. You don’t have to worry about logistics as in the case of physical products.
  • Flexible options: You can offer products for free to build your email list or you can set up a monthly paid subscription plan for access to exclusive digital content etc.

Digital products can be a mixture of videos, downloadable guides, resources, PDFs, software elements, SaaS, and others. Do your best to create something that helps fill a necessity or a void. Don’t second guess yourself, as you would be shocked at just how much money you can make by selling digital products on your blog.

7. Sell Physical Products

With the rise of various kinds of website building tools, it’s becoming simpler to sell products directly on your website. This technique is a bit more difficult than affiliate marketing since you’ll have to consider manufacturing, storing inventory, and shipping orders.

That’s why many bloggers use drop-shipping or fulfillment companies as a substitute for turning their home into an e-commerce warehouse. In drop-shipping, products are branded and shipped directly from the manufacturer. All you need to do is process the orders on your blog.

With fulfillment companies like Amazon FBA, you may send a shipment of your product to a warehouse where they deal with storing and shipping orders.

When it comes to which products to sell, the choices are practically limitless. You could sell T-shirts, hats, mugs, towels, and stickers featuring your logo or website name.

If you’re an artist, you could possibly create new pieces to mass-market on your website. If you’re a trend blogger, you could possibly partner with a designer to offer one-of-a-kind articles of clothing on your website.

Woocommerce, an open-source eCommerce platform for WordPress is the best way to start your own store using WordPress. Other popular choices include Shopify etc. But starting a store with Woocommerce turns out to be the most efficient and economical way to test the waters.

8. Sell Coaching and Consulting Services

Coaching and consulting services are a good way to make money blogging quickly if you’re starting out with a blog. To get started, think about what topics you may have in-depth knowledge of.

It could come from prior professional experiences or hobbies where you may have invested significant time. Based on this experience, you may provide one-on-one or group coaching and consulting services.

To achieve success in this model, you’ll need to have the ability to entice loyal customers who are willing to pay for your help. This would require advertising and marketing of your blog and likely building a social media presence.

“As a whole, the life coaching industry takes in a revenue of $2 billion annually.” That is according to tha data by Disc Insights. That’s an impressive amount.

Jenni Elliot, the founder of TheBlogMaven.com, charges $500 for a one-to-one marketing intensive coaching session. And her students are enthusiastic about it, because of the results she helps them achieve.

Jenni Elliot TheBlogMaven.com

It doesn’t matter when you started running a blog or how much expertise you’ve gained in that time — providing a coaching service to motivated clients can bring you money.

While it does look like coaching services are infiltrating every aspect of the market today, selling coaching services via your blog can undoubtedly be a profitable prospect. Whether you set yourself up as a life coach, a career coach, or a business development coach, you may earn a significant revenue through just a handful of clients.

Decide on a number of packages, and do your best to make sure that you tackle any objections upfront. Customers are inclined to abandon the purchase process when it is too sophisticated, they’ve to leave the site, create an account or a number of different reasons according to one such study by Baymard Institute

While there are a lot of coaches and consultants available in the market, you can use your blog to distinguish your services and offerings.

The key to success in this space is maintaining an entrepreneurial mindset when setting your rates. It is tempting to set low rates to attract clients – and there are occasions when it is sensible to offer introductory discounts – however you need to keep in mind that you’re providing expertise in these sessions and should be paid appropriately.

9. Secure sponsorships

Sponsorships are another good way to make money blogging. However, you need the visitors if you are going to promote it for a significant sum of money. You can create sponsored posts so long as you label them as sponsored. The FTC cracks down on marketing services and products, including articles that are sponsored when in reality they’re passed off as organic.

However, you should be careful with sponsorships. Google additionally cares acutely about sponsored links and will penalize you in case you’re selling links along with penalizing the site that you’re linking to. Let me be honest, it’s not worth the hassle. Just be as transparent as possible with your readers always.

10. Create a Membership Site

Once you’ve got a loyal fanbase, think about providing an online membership option. Memberships, where readers pay a set amount every month, is usually a strong source of recurring income rather than a one-time purchase like a course or product.

In exchange for their monthly fee, members will expect something in return. As a blogger, you may keep certain advanced content inside the membership area.

You can take a look at some of the membership levels of The Kapole Chamber of Commerce. Observe how they have clearly laid out their pricing structure, and what each level gets access to.

The Kapole Chamber of Commerce

Another option is to offer members special discounts on products and courses, or early access to new content. One option is to create an active community forum within the membership area. This will also draw readers to sign up.

Some bloggers choose to go along with a direct appeal that simply asks for folks to become members to help sustain the production of high-quality content on the site.

Wrapping Up

Adding value and providing good content must be the primary aim of running a blog. If you work with that mindset, all other things will surely follow. Most beginning bloggers struggle to make a living from their blogging efforts because they believed that running a blog alone was sufficient to make them money.

The majority of successful bloggers make the majority of their money from industries outside internet marketing. That’s right. If you are unable to compete with other players in your field, then you should go for some other field. Try to gain experience in that new field and then you can make money blogging!

For instance, Darren Rowse makes money blogging through his Digital Photography School. He sells courses and ebooks, priced as high as $99. Ryan Deiss generates over six-figure income yearly from his blog SurvivalLife. He runs his store Survival Life- Uncle Judds, selling numerous survival products.

At the core of blogging is a deep-rooted desire to build and nurture an audience base. Whether you’re a long-time blogger or simply starting out, don’t pay heed to the negativity! There are loads of methods to make money blogging regardless of how many subscribers you have.

In a nutshell, each of the above strategies has its own unique challenges. However, with a bit of dedication, you’re sure to find the best way to monetize your blog in 2020.

Rajat Kumar Singh
A WordPress Savvy, Engineer, Photographer, and an avid reader. At Blogging Guide 101 we talk about SEO, WordPress, Affiliate Marketing, and everything about making money through blogging. The sole aim of this blog is to help you realize your passive income dream. Along with BG 101, I also maintain my travel blog pilgrimofdelhi.com as well, where I share my travel stories, travel guides, etc.