If you wish to succeed in the organic search engine results in the present times, you need to focus on your website and learn what you must do to optimize it. Search engines focus on a number of factors, such as – technical, on-page, and off-page. All these factors and components of a website require updating and optimizing for ultimate success.
Over time, people have shifted to focusing more on off-page techniques- from link building to different technical elements. But, in actuality, focusing on off-page SEO won’t work if you’re not giving attention to On-page SEO factors as well.
SEO experts and experienced bloggers know very well how important on-page SEO is, and that it must be prioritized. Search engines like google and the likes are all constantly working to improve and upgrade their algorithms. They are all the time, evolving, and updating. Hence you might want to ensure that your knowledge of SEO is always up to date.
With all that being mentioned, I’ll be talking more about the importance of on-page SEO, in addition to the ten on-page SEO factors you should think about immediately.
In this blog post, I’ll be covering the following points.
- What is On-Page SEO?
- Why it matters?
- 10 Most important on-page SEO factors
What Is On-Page SEO?
On-page SEO (also referred to as on-site SEO), is the practice of optimizing one’s webpage. This is done in order to enhance the website’s rankings on search engines, ultimately leading to more organic traffic, sales, and other such benefits.
There are actually some ways by which you can optimize your on-page SEO. These include publishing the quality content, optimizing the headlines, HTML tags (title, meta, and header), images, and such. But the primary focus is making certain that your website has the expertise, authoritativeness, and trustworthiness both search engines and users will appreciate.
On-page SEO takes into account quite a lot of factors for your webpage. These factors when bundled together will enhance your site’s visibility in search engine results. If you don’t wish to get technical you may always hire someone to carry out an SEO audit for you.
Importance of On-Page SEO
On-page SEO is crucial because it helps search engines like Google comprehend the content of your website. This helps the search engines to identify whether the content posted is relevant to all searchers’ queries or not, which is what can make or break your rankings.
As search engines are becoming much more sophisticated year by year. Experts now concentrate on the semantics and relevance of their content for search engine results pages (SERPs). Search engines are continuously upgrading their algorithm and smartening up their bots so as to provide relevant results to users’ queries.
Today, we can see that Google is now better with its plethora of algorithm advanced algorithms, specifically in these factors:
- Understanding what the users are actually searching for when they type a query.
- Delivering essentially the most accurate search results which help meet user’s intent, from procuring, navigational, to informational content.
As this continues to develop and improve, it’s important to adapt to all these. How can you achieve this? Make certain that, your website and content, in addition to its elements, are well-optimized in keeping with all the best practices at present! You need to give preference to On-page SEO because you have more control when optimizing for on-site elements – as opposed to off-page SEO that consists of link building.
Furthermore, you shouldn’t ignore on-page SEO! After all, it’s what you’ve full control of and may make or break your results. That’s why it’s best to put much more effort than you normally do, which might help increase your visitors and search presence.
Now that you’re acquainted with on-page SEO, what can you do to optimize your website around it? Here are ten factors to look into that will help improve your content and authority – and increase your rankings, traffic, and conversions.
E-A-T is a good way to arrange your ideas and content to make it more practical. It stands for Expertise, Authoritativeness, Trustworthiness, which are the three primary aspects Google raters use to evaluate a website.
Google and other search engines always ensure that the highest-quality content is on top of SERP. It tries to make sure that websites producing high-quality content are rewarded with higher rankings and the sites that create low-quality content get less visibility.
With that being mentioned, you need to make sure that you publish higher-quality content in comparison with your rivals. So when designing your webpage and writing content, try to follow the E-A-T order and put it into your SEO technique.
2. Title Tags
A title tag is an HTML tag that is situated within the webpage’s head sections. Title tags provide the context of what that exact content or webpage is about. Furthermore, it appears on the search engine results pages, seen as a clickable link. Additionally, it also appears on the top of a browser window.
While it has little influence on one’s organic rankings, having duplications, leaving it missing or poorly written can negatively affect the SEO results.
3. Meta Description
You’re most likely already acquainted with the wonders of meta descriptions. It has been existing since the early days of SEO. The meta descriptions or meta tags can provide a description of what your content and webpage are, in a brief text. It is displayed under the title of your page in search engine results pages (SERPs).
While meta descriptions don’t directly influence your SEO rankings, it has the indirect attributes that assist in raising traffic. By optimizing your meta descriptions, you may possibly:
- Enhance your click-through-rates (CTR).
- Alter the perception of the quality of the result.
- Influence users about the quality and content of your website.
4. Content Headlines
If you need your content to perform nicely on search engines or social media, then writing compelling headlines!
While it does appear to be such a basic task, taking your time to create a compelling headline can actually make an enormous difference. A great headline can convert an impression into a click while a poor headline can lead to loss of clicks.
Your headlines must spark interests in users so that it could stand out amongst all the other results on the SERPs – having people click yours over the others! Hence, you need to be strategic when writing headlines.
5. Header Tags
Header tags are the HTML elements that establish your content’s headings and subheadings(H1-H6) within the content. It differs from paragraph text and although not that massive of a difference for rankings, it helps for your overall SEO and the users.
It makes content simpler to read for customers to enjoy the content. This encourages them to share the content due to how informative and engaging it is to view. Furthermore, it provides an opportunity to provide the keyword-rich content, which helps search engines identify your content and what it’s all about.
6. SEO Writing
SEO writing is crucial for both, the search engines and the readers. It isn’t just about submitting in your content with primary keywords then filling out the blanks right after. You DON’T produce content only for the sake of it. You must write content keeping both, the search engines and the users in mind.
Your primary aim must be to inform individuals and encourage them to share what you are offering. Of course, this implies your content must be backed up with authoritative matter, substantial & relevant information, and trusted sources.
7. Keyword Cannibalization
People say that the more pages you own which target keywords, the higher your webpage can rank for it. This is a general misconception.
When you target a particular keyword across multiple pages of your website, it causes keyword cannibalization, which may adversely affect your SEO.
When you have multiple pages ranking for the same keyword, they finally end up competing with each other. This means that you are just competing with yourself. Hence, the search engine bots assume that your page is all spam with the overuse of keywords.
With that being mentioned, look into your webpage for any keyword cannibalization cases and resolve all of them immediately!
8. Doing Content Audit
Most of the bloggers are more centered on creating and posting new content that they don’t hassle checking their existing content. This is a big mistake. You must avoid it all costs.
Auditing your existing content is essential because:
- It helps evaluate whether your existing content is achieving its goals and gaining ROI.
- Helps in identifying if your content matter is still accurate or has it become obsolete.
- Informs you what content works best for you and your website.
Overall, content auditing helps along with your strategies and must be done frequently.
9. Image Optimization
It’s best to add pictures to have your webpages look interesting to viewers. Optimizing images properly will help you make the most out of SEO.
That’s why it is best to optimize all of your webpage’s images as well. This helps with ranking opportunities (Google Image Search), faster page load times, and provide a better user experience that helps keep your conversion rates high. Make certain you add titles and alt text, too!
10. User Engagement
Your SEO’s on-page elements are simply part of the battle. You additionally have to win your viewers’ hearts with better user experience, from the webpage itself right down to the content. Retaining engaged users is a great hurdle in itself, but it’s a doable task. To increase your user engagement- have them interact, and hook them to visiting again & again, you need to focus on page speed, better content, user experience, etc.
When it comes to optimizing your website, you need to just be sure you have the knowledge and dedication to take action. Not only should you concentrate on one aspect of SEO, but in all, especially with on-page SEO. Through updating your website and following the best ideas, you may start reaching goals for your website now.
I hope that this text on the ten on-page SEO elements you should consider today helped you out! So don’t wait any longer and start taking action on optimizing your website with your team or with companies like Joel House now.
If you’ve any questions or wish to share your suggestions and experiences on web site optimization, then feel free to comment below. Your ideas are a lot appreciated!